TOMS the philanthropic company known most for their buy one give one shoes has ventured into a new realm of giving. It was the latest announcement by Blake Mycoskie, the founder of TOMS, at SXSW Interactive in Austin, Texas (Yes, the founder of TOMS isn’t named Tom). Mycoskie talked about the social good mission of his company and had a big announcement for the crowd at the end of his talk. TOMS was diving into the world of coffee. It will sell TOMS coffee online and in Whole Foods to start but will also start opening TOMS Roasting Company location around the country with the first one in Austin, Texas. The following morning after the announcement, TOMS opened the first one in Austin in the area known as SoCo or South Congress.
What will your purchase of coffee do for the world? TOMS will donate one days worth of water to someone in need in the areas where they get coffee beans from for each cup purchased and one weeks worth of water for each bag of coffee purchased. Water, especially clean water, is an important part of the coffee bean process and to keep people healthy.
“According to studies by the World Health Organization, 20 liters of clean water is the daily requirement per person for adequate drinking and personal hygiene. Just one bag of our coffee provides a week – 140 liters – of clean water to a person in need. TOMS partners with Water For People to provide clean water in 5 countries through sustainable, community-owned water systems.” – TOMS.com
At the TOMS Roasting Company locations, it won’t just be about the coffee but other items sold by TOMS, including shoes, eye wear, and market place goods that all give back to various causes. These location will be a place for non-profits and other groups to meet and have conversations with a cup of social good coffee in hand.
Are you do your part to help the world?
Want $20 off your first pair of TOMS and some coffee? http://friend.toms.com/x/CnWbJd (Must be a order of $75 or more)